Role Overview 

The role will support Raino Tech4Impact Limited, drive sales and revenue growth by promoting and selling company products within Nairobi. The role focuses on customer acquisition and onboarding, account management, gaining insights from the markets within which individuals are based and ensuring timely collections while delivering excellent customer service and complying with company policies. The position requires a proactive, field-oriented, and results-driven individual.

Key Responsibilities 

1.Market & Sales Strategy

• Conduct market analysis to determine effective sales strategies and pricing policies.
• Monitor competitor activity and recommend strategies to maintain competitive advantage.
• Support the creation of sales materials, including “Proven Solutions,” product templates, and proposals.

2.Customer Acquisition & Account Management

• Identify, prospect, and onboard new customers and B2B agents.
• Maintain and nurture client accounts through upselling, cross-selling, and regular engagement.
• Provide timely market feedback to management for product, pricing, and campaign improvements.

3.Product Sales & Promotions

• Sell Raino products, including white meat and cold chain solutions.
• Participate in marketing events, trade shows, and exhibitions to promote products.
• Innovate and recommend new products or promotional opportunities.

4.Operations & Collections

• Ensure timely installation of freezers for clients.
• Manage receivables and secure payments for all monthly sales.
• Report issues or delays in collections promptly.

5.Reporting

• Submit weekly market analysis, revenue, collection, and leads generation reports.
• Prepare RTM reports and other ad hoc reports as requested by management.

Key Performance Indicators (KPIs)

• Monthly Sales Target: As rolled out per quarter by the Commercial Lead.

• Client Acquisition & Conversion:

• • • Generate at least 40 leads per month.
    • Convert a minimum of 4 new customers per month.
    • Recruit 40 B2B agents annually.

• Account Engagement:

• • • Ensure all accounts are engaged regularly.
    • Identify upselling and cross-selling opportunities.
    • Keep clients informed of company products and activities.

• Churn Rate: Maintain churn at or below 18%.

• Freezer Installations: Complete at least 2 installations per month.

• Receivables & Collections: Secure payment for 100% of monthly sales by month-end.

• Reporting: Submit timely and accurate:

• Weekly market analysis report

• • Weekly revenue and collection report
  • Weekly leads generation and conversion report
  • RTM report          

Expected Reports 

•    Weekly market analysis report             
•    Weekly revenue and collection report            
•    Weekly leads generation and conversion report
•    RTM report   

Qualifications and Experience 

• Minimum of a Diploma or Certificate in Sales, Marketing, Business Administration, or a related field.
• At least 1–2 years’ experience in sales, field sales, or customer-facing commercial roles (experience in FMCG, poultry, fish, or cold-chain products is an added advantage).
• Experience working with B2B customers, agents, or distributors is preferably in Horeca market
• Basic understanding of credit management and collections will be an added advantage.                              

Skills & Abilities

• Strong sales, negotiation, and persuasion skills
• Excellent communication and interpersonal skills
• Customer-focused and relationship-driven approach
• Ability to work independently with minimal supervision
• Strong time management and organizational skills
• Basic analytical skills and ability to interpret sales data
• Integrity, accountability, and results orientation
• Proficiency in basic computer applications (MS Word, Excel, email

Personal Attributes

• Work ethic:diligent,hardworking,punctual,reliable and respectful
• Attitude and mindset:Optimistic,resilient,open minded 
• Character:Honest,integrity,loyal and authenti